Maruti Suzuki Estilo- taking itself to places!

MW, the automotive company that markets Maruti Suzuki cars in Sri Lanka has launched the 2010 Zen Estilo. The Zen Estilo represents Suzuki’s attempt to meet the aspirations of the Sri Lankan customer. The Zen Estilo is powered by a 998 cc K-series engine with a rate fuel efficiency of 18.2 kmpl according to the Automotive Research Association of India (ARAI).

Estilo, known to be a powerful ride built on the mantle of K-series engine, is a tough but substance oriented car which features all round comfort and superior performance. The car, much like other Maruti Suzuki exports is expected to fetch a good turnover for the market.

The car has been making the rounds in the industry circle since 2006, when it was launched for the first time. Since then, it has been exported to various countries around the world. It has been a remarkable journey for an Indian product to go overseas and get accolades and applause for its achievements.

The car is built on the values of what Maruti Suzuki prescribes-delivering efficient productivity & enhancing respectable brand value through its cars. Maruti Suzuki Estilo has been at the helm of taking forward Maruti Suzuki’s legacy to a new level. This car has been primarily responsible for creating a dominant market force among the middle-class consumers by its virtue of better affordability, best-in class mileage, and low cost on maintenance.

Imagine a car that does so much for you. As a driver, it pulls you towards the steering wheel, letting you be what you want to. It’s a car with style and substance, which propels you break the monotony of life and takes you to place, literally! Maruti Suzuki Estilo is a car with a difference- its power packed performance, superior reliability and affable driving has made it today-a car truly to reckon with!

Maruti Suzuki focuses BIG on CNG models.

Maruti Suzuki estimates cars operating on compressed natural gas to account for eight lakh units, or 20 per cent of the four million car market, by 2015-16.

“The opportunity is big. The estimated penetration of our recently launched CNG models in Delhi, Gujarat and Mumbai is 20-25 per cent,” said Mr Mayank Pareek, Managing Executive Officer, Marketing and Sales.

At present, CNG variants account for a mere 2.3 per cent of the car market. However, automakers and fuel distributors are optimistic about growth thanks to the growing network of fuel stations. The auto sector requires just 10 per cent of the CNG available in India.

Mr Prabhat Singh, Director, Marketing, GAIL (India), said there would be 16,000 km of CNG pipelines in four years while gas availability in the near future would be 23 million tonnes annually.

Pipeline network
GAIL, Reliance Industries and Gujarat Petroleum Corporation are adding 1,000 km each year to the natural gas pipeline network. CNG is expected to be available in 86 cities in the next three years while the target is to cover 330 (cities) by 2020.

Maruti had launched CNG variants of its Alto, Wagon R, Eeco, Estilo and SX4 in August.
“We already have CNG options for five of our mass-selling models. Our focus is to develop the market rather than add CNG options on other models,” Mr Pareek added. The company has sold 8,000 CNG cars so far in Delhi, Mumbai and Gujarat which have access to the fuel.

High purchase cost
Apart from poor infrastructure, he said customers are irked by the high initial cost of acquiring CNG cars. The additional fitments, which are imported, make Maruti's range costlier by Rs 60,000 compared with petrol versions.

“If the volume of natural gas supply improves, we would like to reduce imports of CNG parts which will reduce the cost of vehicles,” Mr Shinzo Nakanishi, Managing Director of Maruti, said.

Making of the TVC-part 1

Maruti Suzuki India launched its latest campaign, Come Alive, to create a buzz in the A2 segment for its hatchback, Maruti Suzuki Zen Estilo. This is the third campaign since the car was launched in 2006. It is aimed at enhancing the brand positioning, ‘Take a fresh view of life’. Suzuki Zen Estilo is the fastest-growing model in Maruti Suzuki’s portfolio.

The latest campaign aims to get volume share from competition. It will also differentiate the Zen Estilo to prevent canibalisation inside the Maruti Suzuki portfolio. The advertising spend for the Zen Estilo is estimated at Rs 6 crore.
There are three television commercials on air that has been used, based on a continuing storyline one after the other. There was contest to predict the next storyline before releasing all three adverts too.

For the first time, crash-test dummies have been used in an Indian automobile campaign. The brief to Dentsu Creative Impact, was to establish the concept that the Zen Estilo is for style with substance, and it’s the car for the young man and woman who are yet-to-be married (its target customers).

The first TVC opens with a Maruti Suzuki research and development centre where engineers are pulling the shutters down after a day’s work. Crash-test dummies, paints, and the Zen Estilo are seen in the background. A male crash-test dummy comes alive, switches on the light, and immediately walks out of the cage. He strokes the Zen Estilo as he admires its looks, takes the driver’s seat, and swerves it through the centre. In the background, plays the song: Roop tera mastana. He brakes when he sees a female dummy standing in front of the car. He winks at her as he offers her to go for a drive. She nods, gets into the car, and as she appreciates the interior, the male looks proud. The voice-over: Come alive.

Maruti Suzuki Estilo- the powerful K10 engine

Maruti Suzuki India Limited produces the highest number of vehicles in india. They are equipped with a strong K-series engine for its premium segment cars. The first K-series engine was manufactured in October 2008. The company has an installed capacity of 500,000 K-series engines annually. To meet the growing market demand, Maruti Suzuki recently announced an expansion plan of additional 200,000 K-series engines by 2012. The K-series engines are available on seven Maruti Suzuki models including the new Alto-K10, the Wagon R, Swift, Ritz, Estilo, Swift Dzire and A-star.

The Introduction of the K-series engine in India is an example of Maruti Suzuki’s commitment to take the engine technology in India to the next level. In a short span, the company has scaled up the production of K-series engine manifold. K-series engines are environment friendly and fuel efficient while delivering performance.

Maruti Suzuki produces two types of K-series engines: 998cc and 1.2 litre. The 998cc three-cylinder K-series K10 engine is mounted on Alto-K10, A star, Maruti Suzuki Estilo and new WagonR. These engines offer a power of 68ps @ 6200 rpm and torque of 90nm @ 3500 rpm in Alto-K10 and new Wagon R while 67ps@6200rpm and torque of 90nm@3500 rpm in A Star and Estilo.

The K10 engine delivers high fuel efficiency of upto 20.2 kms/litre. The A star was the first car from Maruti Suzuki to be fitted with the new generation K-series engine.

The second K-series engine is the 1.2-litre, four-cylinder K12 petrol engine. This engine is fitted in cars such as Ritz, Swift and Swift Dzire. Like its K10 sibling, K12 engine also extensively utilizes plastic parts making it light weight. The combination of superior technology and light-weight, K12 engines leads to a fuel efficiency of 17.7 kms/litre for the Ritz and 17.9 kms/ltr for the Swift and Swift Dzire.

The comfort zone of Maruti Suzuki Estilo

Maruti Suzuki Estilo has a new level of comfort in the form of newly refurbished interiors. It comes in three variants- Lx, Lxi & Vxi. One of the important features includes having a remote fuel lid opener in all three variants. Another feature of this excitingly stylish car is the sun visor with a ticket holder. It comes in all three variants. The vanity mirror (sun visor) is available only in the Vxi edition of Suzuki Zen Estilo for the co-driver. The other base variants don’t include the vanity mirror.

A grip assistant, another of the following important features for any car is available in all three variants of Suzuki Estilo. Apart from that, the co-driver side front door lock is also present in all three variants of this car. The speaker provision is also present in all three variants. The only feature which the premium models have is the option of central door locks which is available in Lxi & Vxi.

In the interiors department, the rear luggage shelf is present in the Vxi variant. The seat fabric is also been revamped in the Vxi variant as the new luxury fabric has been introduced. In the Lx & Lxi variant, a new standard fabric has been introduced for the comfort of their passengers.

As far as safety & security of Suzuki Estilo is concerned, the Zen Estilo has SRS Airbag (Driver Side) in the Vxi variant. The ABS (Anti-Braking System) is featured in the premium variant, which is in the Vxi edition of the car. The side door beams are available in all three variants of the editions, which are integral to the safety of the car. The high mount stop lamp is also available in the three variants, which gives it a distinctive edge to Suzuki Estilo.

Maruti Suzuki Estilo: Safe and compact, yet powerful

Maruti Suzuki recently launched new Zen Estilo. Living up to its reputation for providing quality technology at comparatively low prices, Maruti Suzuki excelled with its premium compact model, Zen Estilo. Deriving its name from Spanish word for style, this new addition in A2 segment is an encapsulation of Japanese unfussiness and European elegance. Designed specifically for small Indian families this car is targeted to the likes of young men and women.

Zen Estilo is compact in design but a power house in performance. The engine is advanced K10B, much ahead of its ancestors and offers an economical mileage of 18.2 kmpl without compromising with the speed. Maruti Suzuki can accelerate from 0 to 100 kmph in just 16 seconds. The new K10B is 998cc four-cylinder engine equipped with five-speed gearbox. It proffers a peak power of 64bhp at 6,200 rpm and highest torque of 84Nm at 3,500 rpm. The engine is much more reliable and nearly maintenance-proof. as for the pricing, the cost of Suzuki Estilo starts at 3.23 lakhs and is available in four variants and different colors.
Other important feature that has caught the eyes of millions is the efficient ground clearance of 165mm and a small driving radius of 4.6meters, these features makes driving Zen Estilo a fun ride even when you might have to deal with stiff parking options.

The new Maruti Suzuki Zen Estilo has enough safety technology that keeps worries at bay. The car is endowed with ventilated disc brake in the front and drum brake at rear. Anti-lock Braking System (ABS) and dual airbags for driver are another safety options available that makes driving much more easy and safe.
The car is ideal for five persons, including the driver. Keyless entry, power-windows system, rear defogger are added features that make this tall boy hatch back stand apart from the crowd. Zen Estilo has much better boot space and offers great air-conditioning.



A combination of perfect style and safety: Suzuki Zen Estilo

Maruti Suzuki has once again proved that it is one of those automobile manufacturers across the globe that will always bestow something unique and innovative. Packed with new K-series engine, new design and new features the latest offering, Zen Estilo from Maruti Suzuki is a pleasure to watch and drive.
The competition in the mid size car sector is immense, yet this new tall boy hatchback is creating waves. It has already become one of the fast selling models in Maruti’s portfolio. Primarily targeted to middle class and young people this car is a blend of perfection, style and comfort. Maruti Zen Estilo is giving its competitors a run for money. Coming in various colors, the car is available in four variants and with a descent price tag between INR 3, 20,201- 4, 06,997.
 
The Maruti Suzuki Zen Estilo is a combination of tall boy and jelly bean designs. The innovative look and the advanced K-series engine make the car an artistic marvel. A power packed 998 cc engine offers a fine fuel efficiency of 18.2 kmpl. The plush interiors are like an icing on the cake. The dual tone color theme makes the car look more royal and elegant form inside.

The looks of the car add elegance to it. The new Zen Estilo is a compact car, ideal for five travelers.  Teardrop designed headlamps, bumper, fog lamps and grille makes this car safer and an eye candy. The most important prospect of Zen Estilo is the new K10B engine. The three cylinder engine and five gear manual gearbox offers the car a power of 64 bhp at 6200 rpm. The hatchback is loaded with advanced breaking system of ventilated disc brake in front and drum break at rear. All in all, Maruti Suzuki Zen Estilo is a combo of comfort, safety and style.

Drive with style and comfort-Maruti Suzuki Estilo

Maruti Suzuki is one the most famous automobile companies in the world. The company has a legacy of flooding the market with latest automobile technologies and comfort every now and then. The company recently launched a lively car model, Zen Estilo. The car is futuristic, fantastic and can also be called fun-tastic. Living up to the expectations that surrounds Maruti Suzuki, this tall-boy hatchback is a marvel.

Maruti Suzuki Zen Estilo comes in a full package of advance feature and amazing looks. The car has a new K-series engine and is encapsulated with great looks and roomy space to make driving a comfort. The 998-cc new K-series engine enables this beauty to offer less emission and high power. The engine has a fine fuel efficiency of 18.2 kpl. 

Maruti Zen Estilo is a compact car and is meant ideally for families in India. The model is equipped with competent braking system and provides a fine suspension system. Other external variants include deigned headlamps and bumpers. The colors in which Zen Estilo comes are like icing on the cake.
The interiors of the car are the most charismatic blend of quality and comfort. Features like dual tone dashboard, quality seat material and adjustable head rest among others make it a must buy entity.

The new Zen Estilo exists in four variants as LX BS IV, LXI BS IV, VXI BS IV, and VXI BS IV W/ABS. All these varients are offered in appealing colors like Bright Red, Brilliant Yellow, Sparkling Olive, Virgin Blue, Champagne Beige, Pearl Silver, White and Midnight Black. The car is compact from outside but is spacious from within. Its mechanisms like power window and steering, A/C, sun visor, power lock, remote key entry etc. makes the car reach the pinnacle in A2 segment.
Maruti Suzuki Zen Estilo is ideal for five passengers, including the driver of course. The beauty is offered on a price tag between INR 3, 30,482 - Rs 4, 23,791.

Maruti Suzuki Launch New Estilo

Maruti’s latest offering to the car market is the midsized car Maruti Suzuki Estilo. The car now comes with a K series engine that has performed well in other Maruti Suzuki cars as well.  The introductory price of Maruti Suzuki Estilo has been fixed at Rs.3.12 Lakh and Rs 3.95 Lakh.  The mileage that will be offered by this car is being estimated at around 18.2 kmpl. The name Zen has been dropped from the name of the car along with some other changes that have been made to it. The main target audience for the car is the young generation who is looking for small and zippy cars that can be driven easily. Maruti Estilo cannot be called a small car but it can serve the purpose due to its sleek design that can easily ride through the city roads. The company was in the process of improving the quality of their older Estilo and the new Estilo is the result of the same.
Maruti Suzuki has always paid attention to the product upgradation so that it can keep on serving the interests of its customer base. They know that the consumers are looking for better options and thus need something new now. The feedback from the customers was taken care of and then the necessary changes were made to the car.

The new Suzuki Estilo has been styled well in the front and has a reversed grill, newly designed bumper and new headlamps, new wheel caps and integrated fog lamps. Most parts of the car have not been changed. The dashboard of the car is now two-toned. Airbags are present on the driver’s side. Some other features of the car include adjustable ORVM, digital fuel indicator, revised gearbox, keyless entry, foldable rear seats and defoggers. Now available in eight colors, this car will definitely be your best companion.

Eco-friendly car for the masses!

India's car market leader Maruti Suzuki handed over first lot of Two Maruti Suzuki SX4 Hybrid cars and One 'Eeco Charge' to Mr Arvinder Singh Lovely, Hon'ble Minister of Transport for NCT Delhi on September. The vehicles intended for use at the forthcoming Commonwealth Games, were handed over by Mr. Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki India Limited, in the city.

Maruti Suzuki has made ready a lot of 14 future technology vehicles for the use at Commonwealth Games. These include 10 Maruti Suzuki SX4 Hybrid Cars and 4 Maruti Suzuki 'Eeco Charge' vehicles. The balance vehicles will be handed over to the Commonwealth Games Organising Committee for use by the Officials during the Commonwealth Games.

On the occasion Mr. Shinzo Nakanishi said, "I am happy that engineers at Maruti Suzuki have developed these future technology vehicles. This project has helped our engineers to increase their knowledge and enhance their R&D capability. We are grateful to the Government for their leadership to promote green technology in automobiles. Maruti Suzuki is happy to be associated with the Commonwealth Games national initiative, through these vehicles."

Maruti Suzuki has developed the SX4 Hybrid vehicles and 'Eeco Charge' concept vehicles as a part of the demonstration fleet. The demonstration of the fleet of SX4 Hybrids and 'Eeco Charge' vehicles at the Commonwealth Games 2010, is in line with the ambitious NHPP and MNRE program outline.
SX4 Hybrid and 'Eeco Charge' concept development has been taken up by Maruti Suzuki as a part of the Government initiated and SIAM coordinated NHPP & MNRE National Hybrid Propulsion Program (NHPP) and the Ministry of New & Renewable Energy Sources (MNRE)'s High Energy Density Battery Development Program.

A look at the emission norms system at Maruti Suzuki

BS-4 or BS-IV (Bharat Stage 4) Emission norms are a set of norms and rules which set the guidelines for the permissible emission levels. The Emission norms are classified under category of vehicles i.e. Commercial Vehicle, Passenger Vehicle, Light Duty , Heavy Duty Vehicle etc. & further classified under Diesel & Petrol (Gasoline) engine.

Maruti Suzuki Estilo has a BS-IV compliant K-series engine. Bharat Stage emissions standards are emissions standards instituted by the Government of the Republic of India (Bharat) that regulate the output of air pollutants (such as nitrogen oxides (NOx), carbon monoxide (CO), hydrocarbons (HC), particulate matter (PM), soot, and, where applicable, sulfur oxides (SOx) by internal combustion engine powered equipment, including motor vehicles, or other air polluting facilities or equipment. In many cases they are similar to European emissions standards.

Comparison between Bharat Stage and Euro norms

The Bharat Stage norms have been styled to suit specific needs and demands of Indian conditions. The differences lie essentially in environmental and geographical needs, even though the emission standards are exactly the same.

For instance, Euro-III is tested at sub-zero temperatures in European countries. In India, where the average annual temperature ranges between 24 and 28 degree Celsius, the test is done away with.
Another major distinction is in the maximum speed at which the vehicle is tested. A speed of 90 km/h is stipulated for BS-III, whereas it is 120 km/h for Euro-III, keeping emission limits the same in both cases.
In addition to limits, test procedure has certain finer points too. For instance, the mass emission test measurements done in g/km on a chassis dynamometer requires a loading of 100 kg weight in addition to unloaded car weight in Europe. In India, BS-III norms require an extra loading of 150 kg weight to achieve the desired inertia weight mainly due to road conditions here.

Maruti Suzuki Estilo- The changing taste of consumer

The Estilo represents Maruti Suzuki’s matching pace with the changing taste and lifestyle of 'Vibrant India'. The bolder new Estilo, designed to meet the aspirations of the Indian customer, is a heady-mix of sculpted features, bold designs, new exciting colours.

Leading the advanced technological features on the new Estilo are a new engine and a transmission system. Equipped with the popular 998cc K-series engine, the Estilo delivers a superior fuel efficiency of 18.2 kmpl (ARAI test results). This BSIV compliant engine makes the Estilo the second car in Maruti Suzuki stable that meets the BSIV norms. The new Estilo comes with new efficient transmission technology and advanced 'Detent pin' gear shift mechanism for smooth and precise gear shift feeling for the customers.

Mr. Shinzo Nakanishi, Managing Director and CEO, Maruti Suzuki India Limited say, "The new Estilo, with a new technology engine and a new transmission, is sure to delight the customer. We are confident that the new Estilo with its bolder new design and interiors will add to the competitive edge of Maruti Suzuki in compact car segment."

On the refreshed Estilo, that packages contemporary features and style with next generation technology, he added, "Product upgradation is an integral part of Maruti Suzuki's business strategy and future plans. This is a way to include feedback from the customers and offer better products that match their tastes." The compact hatchback new Estilo is a part of the growing A2 compact segment where Maruti Suzuki is the established market leader with a market share of 58 per cent.

The Maruti Suzuki Estilo houses the K-series 'K10B' engine under the hood. The 998cc three-cylinder engine delivers a power of 68 PS@ 6200rpm and a higher torque of 90Nm @ 3500rpm. The improved engine technology enables more power, low NVH (Noise, Vibration and Harshness) and the lighter weight of the engine helps to increase the fuel efficiency with lower emissions. The Maruti Suzuki Estilo comes with ARAI certified fuel efficiency of 18.2 kmpl.

The all new Maruti Suzuki Estilo: Take a fresh view of life

Life is like a journey. Imagine discovering something new each day. By taking new routes that enliven us. The all new Suzuki Estilo brings to this journey a touch of class and comfort. After all, it is a complete car which has been designed keeping you in mind, so that you keep discovering life afresh each day.

With a bold new styling, aerodynamic contours and smooth curves, the all new Estilo is a perfect combination of sturdiness and class. The rich chrome front grill, creased hood, dynamically designed head lamps and sculpted fog lamps reflect the taste for finesse and style. It is crafted to bring freshness to the daily drive.

The elegant interiors of the all new Estilo are also a fine blend of comfort and sophistication. Just the way everyone likes it. Dual-tone dashboard (Chocolate brown and Beige colour), ergonomically designed seats, roomy interiors with ample leg room and a rear luggage shelf make it chic and spacious. Now that makes every drive a rejuvenating experience.

With an all aluminum K Series Engine, the all new Estilo lets you experience power in a fresh new way. The pleasure of daily driving is all yours with a Detent Pin Transmission Technology and Cable system that offer smooth gear shifting and a great handling. Taking the all new Estilo for an exhilarating spin is something to look out for. Go out and take your driving comfort to a whole new level.

It’s now time to take a break from routines and rediscover life. To leave behind the mundane and go by what the heart desires by doing things in a new way. To make each drive a fresh experience. Go ahead, experience a fresh new drive. And a fresh new life, all thanks to the new way of life given to us by Maruti Suzuki.